Consumer debt to GDP ratio in India is only 13% as compared to 80% in the US, which means that fewer people are borrowing. Essentially, the wealth is sitting underutilised in the banks, available to only a select few, which is mostly the high net worth individuals or big corporations. Efforts need to be channeled into increasing spending ability for individuals in all income groups, and for businesses of all sizes by providing greater access to funds by means of various loans. We are seeing encouraging signs from India’s millennial population, which surpasses 400 million people. Data suggests that over the past few years, borrowing has increased amongst this group, supported by digitisation and greater accessibility of banking services.